Hey everyone, Ricardo Sánchez here from the AdsClap team at Netsocks. Today, I want to share a quick success story about Huwi, an Android app that helps people connect and collaborate using their social networks—Facebook, Instagram, and TikTok. Picture it as a tight-knit community where you give a little help and get a little help in return.
However, behind this friendly platform stood a lone developer who was juggling complex ad integrations, low fill rates, and constant policy headaches. Huwi was fighting an uphill battle—until we at AdsClap jumped in to streamline their entire monetization process. Let’s take a look at how we helped them go from a chaotic setup to 823% higher revenue and significantly improved user engagement.
1. A Tangled Monetization Setup
Before AdsClap entered the picture, Huwi relied on multiple ad networks like MoPub. Each SDK had its own quirks, making the code bug-prone and tough to maintain. On top of that, the developer didn’t have the bandwidth to stay on top of best practices or keep up with frequent policy changes.
Key issues:
• Low eCPMs and poor fill rates.
• Outdated, scattered code causing unpredictable ad behavior.
• Too many ad requests flooding networks, which tanked the fill rate even more.
2. Solo Developer Constraints
With only one person behind the scenes, it was easy for Huwi’s monetization strategy to get stuck. Every new SDK or update required a ton of time and testing, which took away from improving the user experience or building new features.
3. Mystery Audience
Huwi had no solid data on its users—only the sense that people were mostly young and liked connecting via social media. Without real demographics, it was tricky to optimize the app’s interface or target ads effectively.
1. Simplify the Monetization Flow: Fewer SDKs and simpler code to reduce bugs.
2. Boost eCPMs & Fill Rates: Stabilize revenue so Huwi can keep growing.
3. Leverage User Insights: Understand Huwi’s demographic to refine user experience.
4. Increase Monthly Revenue: Ensure the developer could keep the app running smoothly—and scale.
1. Using AdsClap Doctor (A Deep-Dive Analysis)
Before pulling out any old lines of code, we used AdsClap Doctor, our AI-driven tool that runs Huwi on an Android emulator. It actively interacts with the app, noting when and how ads appear while monitoring network traffic.
What We Discovered
• Excessive ad requests: This was trashing fill rates.
• Conflicting SDKs: They were causing bugs and hurting the user experience.
• Outdated monetization logic: Huwi needed a modernized approach to ad placement.
2. Switching to AdsClap’s DRM SDK
From our analysis, it was clear that Huwi needed to ditch multiple SDKs in favor of a simpler, more robust solution. We suggested:
• AdsClap’s DRM SDK: A “one-line-of-code” integration that automatically connects to Huwi’s AdsClap account. No messy dashboards; no complicated setups.
• AdMob with Mediation: Keeping AdMob (since it had the best eCPM during testing) but removing other networks that cluttered the code.
With this move, Huwi consolidated all ad-related functions into a single, clean framework—and that alone solved a boatload of problems.
3. Using AdsClap Insights
Huwi needed more than just better ads; they needed to understand their users. So we used our AdsClap Insights tool to tap into public social media data and create demographic profiles. Here’s what we learned:
• Core Age & Gender: Users were 19–28 years old (64% men, 36% women).
• Interest in Gaming & Cosplay: People followed gaming influencers, so we proposed adding a mini-game to boost engagement.
• High Potential for Merch: Young users who often engage with influencer-style content are typically open to buying branded items—leading Huwi to launch t-shirt sales.
We also discovered that Huwi’s UX had “cognitive complexity”: some steps were not intuitive, causing confusion and drop-offs. Armed with these insights, the developer tweaked the UI to be more user-friendly—further boosting retention.
1. 823% Revenue Growth
By cleaning up code and focusing on fewer, better-performing ad networks, Huwi’s revenue skyrocketed. This massive gain helped the dev avoid financial collapse.
2. 87% Fill Rate
With the right settings and fewer ad requests, Huwi’s fill rate jumped dramatically.
3. 433% eCPM Increase
Ads now display consistently and in the right context, meaning each impression delivers significantly more value.
4. Improved User Experience
• 73% Longer In-App Time: The mini-game and streamlined interface kept users around.
• 45% Lower Early Churn: Users are no longer bombarded by glitchy ads, so they’re sticking with Huwi.
5. Quick Turnaround
Once Huwi’s new version hit the Play Store, it only took a month or two to see these powerful results.
• Simplify Your Stack: Too many ad SDKs can lead to chaos. Consolidating to a single solution—like AdsClap’s DRM SDK—avoids code bloat and minimizes errors.
• Leverage AI for Ad Insights: Tools like AdsClap Doctor help you see exactly what’s going on with ad requests and user sessions—no more guesswork.
• Know Your Users: Good demographic data (thanks to AdsClap Insights) let Huwi tailor the app experience and even spin up a merch line for extra revenue.
• User Experience is Tied to Monetization: When your ads don’t annoy or confuse users, retention grows—and so does ad revenue.
If you’re a mobile developer juggling multiple networks or struggling with poor fill rates, you’re not alone. Huwi’s story shows that:
1. Integration Simplicity Matters: Fewer steps mean fewer opportunities to mess up. Choose ad solutions that won’t bury you in dev hours.
2. Audience Intelligence Fuels Strategy: When you know what your users want, you can improve UI, add relevant features (like mini-games), and even branch into new revenue streams.
3. Continuous Improvement Pays Off: Don’t just fix your ads and walk away. Regularly reassess how users engage with your app—because the digital landscape changes quickly.
Seeing Huwi turn around in just a couple of months has been a thrill. It’s proof that with the right AI insights, focused SDK choices, and a willingness to optimize, even a solo-dev app can succeed in a competitive market.
If you’re facing similar hurdles—whether it’s code bloat, low eCPMs, or just a lack of audience insights—AdsClap is here to help. We love turning tricky monetization setups into streamlined success stories, and we can’t wait to see what we can do for you next.
Got questions? Feel free to comment below or reach out to the AdsClap team. Let’s make monetization simpler, smarter, and a whole lot more profitable.
Until next time,
Ricardo Sánchez ;)
