Market intelligence on the mobile ecosystem

July 2025 analysis of Google Play apps

Discover what is happening in the mobile market: fastest-growing apps, categories with the greatest monetization potential, and the most integrated SDKs. This report analyzes the trends for July 2025, based on millions of data points collected by MobSI.

MobSI data and analysis.

MobSI measures the app ecosystem and SDK adoption using verifiable data (public stores + APK/IPA technical analysis), updated monthly.

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July 2025 Report

Total apps analyzedTop 10 most integrated appsTop 10 categories with the highest...Top 3 most downloaded apps per...Top 5 most integrated SDKs

How many applications are currently available?

We analyze millions of active Android applications. We extract technical and market data daily to provide you with an accurate and up-to-date view.

logo-play store

Play store Apps

2,336,588

Top 10 most integrated apps

Global ranking of the apps with the most installations in July.

Top 10 categories with the highest monetization potential.

Percentage of apps without monetization SDKs, highlighting that Music and Audio (2.4%), Sports (2.0%), and Communication (1.7%) lead in monetization opportunities.

Top 3 most downloaded apps per category

July 2025 ranking of the leading apps within the main categories, allowing you to identify who dominates each segment.

Top 5 most integrated SDKs

The SDKs most integrated into new apps this month, reflecting the market’s most trusted and widely adopted tools.

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